Content, content and more content

Just after my last post - the first week of August - a long awaited trip to Park City had finally arrived, a vacation of sorts. While I had all intentions of continuing to refine my new biz plan and the financial, I honestly planned on taking a week and not looking at industry events.

But there it was - almost everyday - story after story in WSJ, NYTimes and USAToday of how the lack of analytical understanding of relevancy and user intent was limiting revenue generation of some of the worlds most revered companies. These were not exactly the words the the press was using but this is exactly what they were describing.

It is absolutely amazing to see how blind top tier content creation companies let alone 2nd and 3rd tier companies are when it comes to adequately distributing their content while simultaneously increasing relevant and revenues with the advertisements they place on their pages.

Even more amazing is how many of these companies do not try to implement technologies that can help them "see" so they can be smarter and create higher value for themselves and their advertisers. Instead, they just hand over their content and ad inventory to outside companies - large and small - and trust them to 'maximize' the revenue generated from each page. At the same time many of these ad companies are creating competitive products and services thereby increasing their own margins and cannibalizing the revenue from the very companies looking to them for an answer.

As frustrating as this is to me, this is the opportunity for a "smart" technology to come along and help these struggling content creators... just need to get the team organized!